Your buyers ask ChatGPT. It does not name you.
Founder-led B2B, 5–20 people. If an assistant answers your buyer’s question and never names you, you are invisible at the moment of choice. The citation audit is free.
Search still sends fewer clicks. Being cited is the remaining one.
of US Google searches ended without a click in early 2026.
SparkToro / Similarweb, June 2026 →
click a traditional result when an AI Overview is present, versus when it is not. 26% end the session.
Pew Research Center, July 2025 →
more organic clicks per impression for cited brands than uncited brands on the same AI Overview query. Still below a page with no AI Overview. Correlation, not a revenue guarantee.
Seer Interactive, April 2026 →
Send the URL. A person replies.
No sequence. No advertising audience. Nothing you send is used to train a model we run — we do not run one.
Prefer email? [email protected]
SEO gets you crawled. AEO and GEO decide if you are named.
Generative engine optimisation (GEO) is making a company findable and citable inside an AI-generated answer, not only inside a ranked list of links. Answer engines return a shortlist of two or three names. An LLM citation is the AI-search equivalent of a ranking position — and most assistants read the server’s HTML. They do not execute JavaScript.
| SEO | AEO | GEO | |
|---|---|---|---|
| The job | Get the page fetched, indexed and ranked. | Be the source an answer engine cites. | Be named inside a generated answer (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews). |
| Unit of work | A crawlable page. | A self-contained passage with a checkable claim. | An unambiguous entity plus passages a model can retrieve. |
| Failure mode | Not indexed. | The answer has sources, and you are not one of them. | The buyer gets a recommendation. It is a competitor. |
The longer version is on AI Search Optimisation and in the essay Discoverability is the new distribution. This page is the commercial offer.
Fix the website. Then, if you want, write what they quote.
We are not an agency. There is no retainer required to become citable.
Citation audit
We fetch the site the way GPTBot, OAI-SearchBot, PerplexityBot and Google-Extended do. You get a list of what is invisible or unquotable.
Citation architecture
Crawlable HTML, entity markup, FAQ / HowTo / Product JSON-LD, llms.txt, a robots allowlist, answer-ready structure. Quoted after the audit. Not a schema plugin.
Citable content
Research, FAQs, comparison pages, product pages — written as passages an assistant can retrieve. Retainer only if you want this after the architecture is in.
Paid placement inside AI systems is a later layer, once you are citable. It is not required, and it is not the product we quote first.
What the free audit actually checks
Not a Lighthouse screenshot. The question is whether an assistant can fetch a passage, trust the entity, and name you.
- JavaScript-only copy. Most assistants read the HTML response. Content that appears only after React runs is not a candidate for citation.
- Crawler access. Whether robots.txt allows GPTBot, ChatGPT-User, OAI-SearchBot, Claude-SearchBot, PerplexityBot and Google-Extended.
- llms.txt. Whether you publish a machine-readable summary of the firm, and whether it matches the site.
- Entity markup. Organization, Service, FAQ and Product JSON-LD, with one consistent name — not a different description on every page.
- Quotable passages. Headings that label what follows, claims with a source attached, sections that still make sense when retrieved alone.
- Who gets named today. The buyer questions in your category, and whether the assistants already answer them with a competitor.
Who this is for
- Founder, MD or owner of a 5–20 person B2B firm
- Professional services, SaaS, specialist product — an English-language site
- Buyers in the UK, EU, United States, Japan or Central Asia who ask ChatGPT before they ask you
- You may already rank on Google. Assistants still do not name you
Who this is not for
- Enterprises looking for a 12-month SEO retainer
- Companies with no website yet
- Local-only businesses that do not need to be named in English-language assistants
- Anyone who wants a guaranteed ChatGPT mention on a deadline. We will not sell that
How we charge
The audit is free. Citation architecture is one-time, quoted after the audit, at a fraction of what a vendor retainer costs — because it is not a retainer. Citable content is optional and billed as a retainer only if you want the pages written.
We optimise for growth, not for time on the clock. You keep the architecture. You do not need us in order to run the site afterwards.
Questions founders ask first
Answers are in the HTML, open or closed — that is the point.
What is AEO and GEO?
Answer engine optimisation (AEO) is the work of being the source an answer engine cites. Generative engine optimisation (GEO) is the work of being named inside a generated answer from ChatGPT, Claude, Gemini, Perplexity or Google AI Overviews. Both sit on top of SEO: if the page cannot be crawled as HTML, it cannot be cited. The glossary defines GEO, answer engines and LLM citation in full.
Is this just SEO?
SEO still decides whether a page is fetched and indexed. AEO and GEO decide whether the answer names you. Ranking without being cited is how firms keep their impressions and lose the click — and how they stay off a shortlist the buyer never sees.
Do I need a retainer?
No. The citation audit is free. Citation architecture is a one-time payment, quoted after the audit. A retainer exists only if you want us to write citable content on an ongoing basis.
Will this get me cited in ChatGPT?
It makes citation possible. Assistants retrieve passages they can fetch, parse and corroborate. We do not promise a named mention in 30 days. We do fix the reasons a 5–20 person firm is usually invisible: JavaScript-only copy, missing entity markup, no llms.txt, and pages that cannot be quoted in a single section.
What do you need for the free audit?
Your name, work email, company, and the website URL. A sentence on what you need is useful. We fetch the site the way GPTBot, OAI-SearchBot, PerplexityBot and Google-Extended do. A person replies from [email protected].
Which countries do you work with?
Founder-led B2B companies whose buyers ask English-language assistants — in the United Kingdom, the EU, the United States, Japan and Central Asia. The work is on an English site for those markets. This is not a worldwide offer.
How much does citation architecture cost?
One-time, quoted after the audit. It is a fraction of a typical agency retainer because it is not a retainer: we fix the site so it can be cited, then stop unless you want content written.
What if I already rank on Google?
Then this is still the gap. Seer Interactive’s 2026 study of 2.43 billion impressions found cited brands earn about 120% more organic clicks per impression than uncited brands on the same AI Overview query — and still less than a results page with no AI Overview at all. Ranking is not the same as being named in the answer.