# Meiseki

> Growth infrastructure, built before you spend it wrong. Meiseki builds a
> company's GTM plan, workflows, lead generation pipelines, CRM, and marketing
> analytics before that company spends on tools or headcount.

Most companies buy tools and hire out before they have a plan. Meiseki builds
the plan first, installs the systems that run it, and hands them over. The
client keeps the infrastructure and adds headcount only when they are ready.

Contact: hello@meiseki.co

## Who Meiseki is for

Two types of companies. Those already spending on the wrong tools and resources
with no system behind that spend, and newly funded companies that have not yet
built a plan for their capital.

## Why this matters

95% of companies deploying AI tools see zero measurable return on that spend
(MIT NANDA, State of AI in Business 2025). 75% of funded companies never return
the capital they raised (Harvard Business School, Shikhar Ghosh research), most
because they scaled spend before they had a working plan rather than because
the idea was bad.

## Services

- [GTM Strategy](https://meiseki.co/capabilities/growth-strategy): The plan behind your launch, built around your actual business rather than a template.
- [Lead Gen Pipelines](https://meiseki.co/capabilities/growth-strategy): Built and installed, not just recommended.
- [CRM and Marketing Analytics](https://meiseki.co/capabilities/growth-strategy): Set up and handed over, usable without Meiseki.
- [Workflow Systems](https://meiseki.co/capabilities/growth-strategy): Workflows a team can run without a full department.
- [Audits](https://meiseki.co/capabilities/growth-strategy): What is working, what is wasted spend, and what to fix.
- [Discoverability](https://meiseki.co/capabilities/ai-search-optimisation): Technical SEO, structured data and schema, entity optimisation, and citation strategy, so a company is found and recommended across search engines and AI assistants.

## Case study: Vyper Studio

Creator management studio. Real growth in 90 days. Meiseki rebuilt Vyper
Studio's Instagram, built a repeatable creator acquisition system, and connected
creators directly into an active PR pipeline.

The funnel ran from 8 followers to 2,000 followers, to 80+ creators onboarded,
to 10 brand deals, to 5 recurring clients. Supporting numbers: 500K impressions,
reach up 70%, profile visits up 35%, and 20 to 30 inbound enquiries a day.
Growth was driven primarily by organic reach and the creator system rather than
paid spend.

## Essays

- [Growth isn't a marketing problem](https://meiseki.co/essays/growth-system): Treating growth as a department gets you campaigns. Treating it as a system gets you a business that compounds.
- [Discoverability is the new distribution](https://meiseki.co/essays/discoverability): A buyer's first move is a question to a search engine or an assistant.
- [Why positioning fails](https://meiseki.co/essays/positioning): Most companies write positioning once, in a workshop, and never test it against how buyers describe their own problem.
- [The operating system behind repeatable growth](https://meiseki.co/essays/operating-system): Intelligence informs positioning, positioning informs messaging, execution generates the next intelligence.

## Insights

- [How to rank inside ChatGPT: a founder's guide to AI search](https://meiseki.co/insights/rank-inside-chatgpt)

## Optional

- [How we think](https://meiseki.co/how-we-think)
- [All insights](https://meiseki.co/insights/)